Let me share with you six ways you
can use to make money thanks to online advertising.
1. Buy Traffic for
Your Website
The simple, straightforward way to
profit from online advertising is to pay for banner advertising or pay-per-click
advertising on websites relevant to your own product or service.
The key with any direct response
marketing is to track your results to make sure that you are earning more than
you are spending. You might find that you are only breaking even on your
advertising on the front end, but it allows you to quickly build up a large
mailing list of buyers and you profit significantly with your back-end sales
(upsells).
This is how I like to use online
advertising, especially to promote my live seminars. This sort of leverage in
your business can be very powerful. Imagine having to call each of your
prospects one by one, and communicate with them one by one. And now imagine
having your ad displayed on hundreds of websites around the world every day—you
are, in effect, communicating to thousands or even tens of thousands of people a
day, even while you sleep! Now that’s power!
2. Media Buying and
Affiliate Promotions
This is the strategy that the Laptop
Millionaire, Scott Rewick, and Carlos and Lupe Garcia use. They buy online
advertising space, send that traffic to CPA offers, and pocket the affiliate
commissions.
This practice of buying traffic
cheaply on website X to send it to affiliate offers that convert well is also
described as traffic arbitraging.
3. Buying
Leads
You can pay $2 to $5 (or more) per
lead through the cost-per-action networks such as NeverBlueAds.com.
Just as the Laptop Millionaire makes
money by generating leads for the clients of the CPA networks (for example,
FlexBelt or Bellaplex), you can do the reverse. You can buy leads and make money by selling products to
them.
I recently attended another
Mastermind meeting of Internet entrepreneurs at the Talladega NASCAR race track,
in Alabama. My friend Matt Bacak had organized this gathering, and he revealed
that he gets up to 10,000 new subscribers a day through the CPA networks at a
cost of $2 per subscriber.
While paying $2 per new subscriber
can seem high, he knows that he’ll make $2 back within the first month, and he
can pay for his leads 60 days later.
Very important note: The key when you
buy traffic from media buying agencies or CPA networks, is that you must
really know your metrics. You must know
your conversion rates, you must have a highly efficient upselling system, and
you must have great back-end offers that people want to buy. Otherwise you will
end up losing a lot of money fast!
4. Pay-Per-Click
Advertising
You can also buy traffic through
pay-per-click (PPC) advertising sites like Google AdWords, Yahoo Search
Marketing, or Microsoft Advertising adCenter. You can find a list of 170
pay-per-click advertising networks at www.laptopmillionaire.tv/ppc.
During one of my trips to the United
States, I got to spend some time with Keith W., a young, highly successful
Internet marketer from Atlanta. He told me he spends $1,200 a day on banner
advertising on the Google Display Network (www.google.com/ads/displaynetwork),
and thanks to the resulting traffic (more than 10,000 clicks a day) he gets
4,000 new subscribers a day!
A couple of years ago, Ciaran Doyle
started buying traffic from Google AdWords and built a 4,500-person mailing list
at a cost of approximately $0.72 per lead. He spent approximately $3,200 to
build that list and started making $2,000 a month from selling affiliate
products to them. He also told me that at one point he was spending $4,500 a
month, driving traffic directly to ClickBank affiliate offers and making a
profit of $6,000 a month!
When Google AdWords kicked out a lot
of its smaller advertisers, he decided to focus on SEO (see Chapter
3).
5. Facebook
Ads
As I mentioned in Chapter 5, I’ve
dipped my toe in the media buying arena, by paying for Facebook Ads. I spent
$952 on Facebook Ads to promote a friend’s seminar, and within seven days we got
a return of over $30,000 in sales!
The ad for the seminar got 11,500,000
impressions in seven days (it was seen 11.5 million times by the 279,000
Facebook users on the tiny island of Cyprus), and this resulted in 5,170 clicks
(each click cost $0.18), 192 registrations for the event, and 66 people
attending the live event.
Recently I found out that the
well-known marketer Frank Kern was spending $90,000 a month on Facebook Ads and
making back $250,000 a month as a result.
6. Selling
Advertising on Your Websites
Finally, a sixth way to make money
thanks to online advertising, is to simply sell advertising on your websites, blogs, or online
newsletters.
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