Let me share with you six ways you can use to make money thanks to online advertising.
1. Buy Traffic for Your Website
The simple, straightforward way to profit from online advertising is to pay for banner advertising or pay-per-click advertising on websites relevant to your own product or service.
The key with any direct response marketing is to track your results to make sure that you are earning more than you are spending. You might find that you are only breaking even on your advertising on the front end, but it allows you to quickly build up a large mailing list of buyers and you profit significantly with your back-end sales (upsells).
This is how I like to use online advertising, especially to promote my live seminars. This sort of leverage in your business can be very powerful. Imagine having to call each of your prospects one by one, and communicate with them one by one. And now imagine having your ad displayed on hundreds of websites around the world every day—you are, in effect, communicating to thousands or even tens of thousands of people a day, even while you sleep! Now that’s power!
2. Media Buying and Affiliate Promotions
This is the strategy that the Laptop Millionaire, Scott Rewick, and Carlos and Lupe Garcia use. They buy online advertising space, send that traffic to CPA offers, and pocket the affiliate commissions.
This practice of buying traffic cheaply on website X to send it to affiliate offers that convert well is also described as traffic arbitraging.
3. Buying Leads
You can pay $2 to $5 (or more) per lead through the cost-per-action networks such as NeverBlueAds.com.
Just as the Laptop Millionaire makes money by generating leads for the clients of the CPA networks (for example, FlexBelt or Bellaplex), you can do the reverse. You can buy leads and make money by selling products to them.
I recently attended another Mastermind meeting of Internet entrepreneurs at the Talladega NASCAR race track, in Alabama. My friend Matt Bacak had organized this gathering, and he revealed that he gets up to 10,000 new subscribers a day through the CPA networks at a cost of $2 per subscriber.
While paying $2 per new subscriber can seem high, he knows that he’ll make $2 back within the first month, and he can pay for his leads 60 days later.
Very important note: The key when you buy traffic from media buying agencies or CPA networks, is that you must really know your metrics. You must know your conversion rates, you must have a highly efficient upselling system, and you must have great back-end offers that people want to buy. Otherwise you will end up losing a lot of money fast!
4. Pay-Per-Click Advertising
You can also buy traffic through pay-per-click (PPC) advertising sites like Google AdWords, Yahoo Search Marketing, or Microsoft Advertising adCenter. You can find a list of 170 pay-per-click advertising networks at www.laptopmillionaire.tv/ppc.
During one of my trips to the United States, I got to spend some time with Keith W., a young, highly successful Internet marketer from Atlanta. He told me he spends $1,200 a day on banner advertising on the Google Display Network (www.google.com/ads/displaynetwork), and thanks to the resulting traffic (more than 10,000 clicks a day) he gets 4,000 new subscribers a day!
A couple of years ago, Ciaran Doyle started buying traffic from Google AdWords and built a 4,500-person mailing list at a cost of approximately $0.72 per lead. He spent approximately $3,200 to build that list and started making $2,000 a month from selling affiliate products to them. He also told me that at one point he was spending $4,500 a month, driving traffic directly to ClickBank affiliate offers and making a profit of $6,000 a month!
When Google AdWords kicked out a lot of its smaller advertisers, he decided to focus on SEO (see Chapter 3).
5. Facebook Ads
As I mentioned in Chapter 5, I’ve dipped my toe in the media buying arena, by paying for Facebook Ads. I spent $952 on Facebook Ads to promote a friend’s seminar, and within seven days we got a return of over $30,000 in sales!
The ad for the seminar got 11,500,000 impressions in seven days (it was seen 11.5 million times by the 279,000 Facebook users on the tiny island of Cyprus), and this resulted in 5,170 clicks (each click cost $0.18), 192 registrations for the event, and 66 people attending the live event.
Recently I found out that the well-known marketer Frank Kern was spending $90,000 a month on Facebook Ads and making back $250,000 a month as a result.
6. Selling Advertising on Your Websites
Finally, a sixth way to make money thanks to online advertising, is to simply sell advertising on your websites, blogs, or online newsletters.
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