1.Promoting your webinar to your mailing list
Promoting your webinar to your mailing list of subscribers is of course the best and fastest way to get people registered for your webinar. It doesn’t cost anything to send e-mails to your list, and because they already know you, like you, and trust you (hopefully) they are much more likely to register for a webinar you promote.
2. Joint Ventures and Ad Swaps
You can arrange joint ventures or ad swap deals with other marketers in your field. This means they will e-mail their list to promote your webinar in exchange for you reciprocating the favor at a later date (check out http://safe-swaps.com). What’s great about having someone e-mail their list for you is that it represents mass leverage (you gain exposure to possibly tens of thousands or hundreds of thousands of your idea prospects), and you benefit from that person’s endorsement—he is recommending you to people that know him, like him, and trust him.
3. Solo Ads
Alternatively, you can buy solo ads to promote your webinar. This means paying mailing list owners to e-mail their lists for you. This can be a bit hit-or-miss, as most solo ad providers’ lists are no longer very responsive.
If you’ll recall, I paid two of my joint venture partners $1,000 each for them to promote my first webinar, and this resulted in 1,200 more registrations and at least an extra $100,000 in sales. I knew their lists were good, and I wanted to make sure they would send out that promotional e-mail for me. Instead of trying to arrange an ad swap, I just encouraged them with some cash to make the deal happen faster.
4. Promote Your Event on Facebook and Twitter
You can also promote your webinar to your Facebook friends and your Facebook fans (create a Facebook event), and to your Twitter followers, too.
5. Pay-Per-Click Advertising
You could, of course, use Facebook Ads, Google AdWords, or Yahoo! Search Marketing to pay to send traffic to your webinar registration page (pay-per-click advertising), but this can be expensive.
6. Buy Fiverr.com Gigs
A great way of promoting your event is by finding 20 people on Fiverr.com willing to promote your webinar to their Facebook fans or Twitter followers. At $5 per Fiverr gig, that $100 could potentially give you exposure to 100,000 people. Depending on the topic of your webinar, this could possibly get you enough registrations for your event to make it very profitable, though it might be that you need to buy 100 gigs (cost: $500) to get that critical mass of registrations.
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