1.Promoting your webinar to your mailing list
Promoting your webinar to your
mailing list of subscribers is of course the best and fastest way to get people
registered for your webinar. It
doesn’t cost anything to send e-mails to your list, and because they already
know you, like you, and trust you (hopefully) they are much more likely to
register for a webinar you promote.
2. Joint Ventures and
Ad Swaps
You can arrange joint ventures or ad
swap deals with other marketers in your field. This means they will e-mail their
list to promote your webinar in exchange for you reciprocating the favor at a
later date (check out http://safe-swaps.com). What’s
great about having someone e-mail their list for you is that it represents mass
leverage (you gain exposure to possibly tens of thousands or hundreds of
thousands of your idea prospects), and you benefit from that person’s
endorsement—he is recommending you to people that know him, like him, and trust
him.
3. Solo
Ads
Alternatively, you can buy solo ads
to promote your webinar. This means paying mailing list owners to e-mail their
lists for you.
This can be a bit hit-or-miss, as most solo ad providers’ lists are no longer
very responsive.
If you’ll recall, I paid two of my
joint venture partners $1,000 each for them to promote my first webinar, and
this resulted in 1,200 more registrations and at least an extra $100,000 in
sales. I knew their lists were good, and I wanted to make sure they would send
out that promotional e-mail for me. Instead of trying to arrange an ad swap, I
just encouraged them with some cash to
make the deal happen faster.
4. Promote Your Event
on Facebook and Twitter
You can also promote your webinar to
your Facebook friends and your Facebook fans (create a Facebook event), and to
your Twitter followers, too.
5. Pay-Per-Click
Advertising
You could, of course, use Facebook
Ads, Google AdWords, or Yahoo! Search Marketing to pay to send traffic to your
webinar registration page (pay-per-click advertising), but this can be
expensive.
6. Buy Fiverr.com
Gigs
A great way of promoting your event
is by finding 20 people on Fiverr.com willing to promote your
webinar to their Facebook fans or Twitter followers. At $5 per Fiverr gig, that
$100 could potentially give you exposure to 100,000 people. Depending on the
topic of your webinar, this could possibly get you enough registrations for your
event to make it very profitable, though it might be that you need to buy 100
gigs (cost: $500) to get that critical mass of registrations.
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