At times, my mailing list grows by 400 or more subscribers per day.
Growing your mailing list to 5,000
subscribers in 30 days or less is very, very easy. You just need to be willing
to spend the up-front money to do it.
Here are four simple strategies for
building your mailing list up to 5,000 subscribers in 30 days or
less:
1. Buy gigs
on Fiverr.com. This is one of my
favorite strategies of all time: You can quickly get up to 5,000 subscribers by
buying 200 to 400 gigs on Fiverr.com (cost: $1,000 to $2,000)
and have them promote your free offer (see Chapter 7 on Fiverr.com).
Fiverr.com is a website for people to
share things they’re willing to do for five dollars. People can request things
they need or post services they can perform. Check out how my coaching client
Laila Anderson went from zero to 1,076 subscribers in 30 days thanks to social
media sites like Facebook, Twitter, and Fiverr.com, and then made $4,000 from
her first webinar promoted to her new mailing list, at www.laptopmillionaire.tv/laila.
2. Pay-per-click advertising. Purchase traffic via Google
AdWords, Yahoo! search marketing, and other pay-per-click (PPC) advertising
services. (Cost: $2,000 to $10,000, depending on the target market and the
source of traffic.) Pay-per-click involves a website owner paying an advertiser
each time an ad is clicked. As an advertiser, you choose the words that will
trigger your ad. When a user searches for one of those words on a search engine,
ads appear as sponsored links.
I was in Georgia recently and got to
spend some time with my friend Keith W., a fellow Internet marketer. He told me
he spends $1,200 a day on banner ads on the Google Content Network, and he gets
4,000 new subscribers per day (yes, that’s right—4,000 new subscribers per day).
This costs him just $0.30 per subscriber because he has a very high opt-in rate
(40 percent, apparently).
He is able to break even on the
front-end sales, and then make money on the back end. This means that every day
he spends $1,200 in Google Content Network advertising, and he makes approximately $1,200 every day thanks to that
traffic, selling his front-end offers.
He then profits from upselling other
products, services, offers, and so on, to these customers and
subscribers.
My student Tom Limb recently told me
he spent $700 buying traffic on the Google Content Network and built a mailing
list of 8,000 people interested in weight loss. . .in just five
weeks!
One of my seminar attendees, Ciaran
Doyle, was getting subscribers for just $0.74 per subscriber, thanks to the
Google Content Network. He built a list of 5,000 subscribers in less than two
months for approximately $3,700.
You can advertise on the Google
Content Network by setting up an account at www.google.com/adwords/displaynetwork
and you can get banner ads created for you for just $20 at www.20dollarbanners.com.
A word of warning: When it comes to
pay-per-click advertising, you’d better know what you’re doing before you get
started. You can lose a lot of money very fast if you’re not careful. The first
time I used Yahoo! Search Marketing PPC advertising I ended up spending $7 per
opt-in, and I lost thousands of dollars!
3. Do 10 to 20
ad swaps in 30 days. This was my favorite list-building strategy
when I got started, and for my first three to four years in the business,
actually. I grew my mailing list from 6,000 subscribers in 2006 to 20,000
subscribers in late 2009 without spending a dime.
I simply did two or three joint
ventures or ad swaps every month. In other words, I would e-mail my list for
Marketer X, in exchange for Marketer X reciprocating and mailing his or her list
for me (driving traffic to my opt-in
pages).
The cost is zero—but you must have an
existing mailing list of a couple of thousand subscribers in order to be able to
reciprocate the ad swap.
Jit Uppal recently built up his list
of 30,000 subscribers in nine months, purely thanks to ad swaps. He would
arrange one joint venture ad swap per day. I bumped into him in Atlanta in
December. He told me he made $20,000 that month, from the comfort of his home,
just from e-mailing his list! Mark Lyford told me recently he did an ad swap
through http://safe-swaps.com. He got
over 1,200 clicks and picked up more than 400 opt-ins from one swap.
With 10 to 20 ad swaps, you can
easily grow your list to 5,000 subscribers fast—at zero cost!
Check out also http://safe-swaps.com,
www.imadswaps.com, and
http://adswapfinder.com.
4. Pay for 10
to 15 solo ads in 30 days. A solo ad is when you pay someone to send out an e-mail to their mailing
list on your behalf. For example, a couple of years ago, a client told me about
the solo ad provider Webstars2K: http://webstars2k.com/ezine7.
He spent $75 for Webstars2K to e-mail its list of 75,000 subscribers, and he got
500 subscribers in a couple of days (cost: $0.15 per subscriber).
I paid $125 for them to mail to their
entire list of 125,000 subscribers —with a different offer, of course—and I also
got approximately 500 new subscribers (cost: $0.25 per subscriber).
My friend Gary McGeown recently
e-mailed me this message: “Hey Mark, I know you were testing solo ads. Did you
find anyone that’s good? I used SelfGrowth.com a few weeks ago,
and I’m booked in again. I got about 400 opt-ins for $400 (cost: $1 per
subscriber). Their list size is 82,000 subscribers.”
Make sure you are tracking your
results, and make sure you are getting clicks and subscribers once you’ve paid
for a solo ad.
Also, be sure your offer is
irresistible and that your opt-in page converts very, very well, or you’ll lose
money. Typically, to build up your list to 5,000 subscribers using purely solo
ads will cost you $5,000 to $10,000.
You can always approach an Internet
marketer directly, and offer cash in exchange for them mailing their list. I did
this recently—I paid two Internet marketers $1,000 each, for them to mail their
300,000- and 50,000-person lists, respectively. It cost me $2,000, but it
generated an additional $140,000.
By the way, you can find more than
60,000 mailing lists that you can rent at http://lists.nextmark.com,
dubbed “the Google of Mailing Lists” by National Public Radio.
Use solo ads, Fiverr.com,
pay-per-click advertising, Facebook, Twitter, and any other strategy necessary
to quickly build your initial list of 2,000 to 3,000 subscribers, then
leverage that list to attract joint
ventures and ad swaps.
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