Now that you understand the importance of e-mail marketing and the benefits of building a list, the next step is actually doing it. As long as you’re willing to think strategically, building a list is a simple process. To start building your mailing list, you need to do just four things:
2. Create a free offer. This can be a free e-book, PDF report, an interview, a video, a course, and so on. (See Chapter 1 for product-creation ideas.)
3. Get a GetResponse.com account and set up an opt-in page. GetResponse is an autoresponder service provider. It allows you to automatically send out a series of e-mails to your new subscribers, and it also allows you to send an e-mail broadcast to all your subscribers whenever you need to. I recommend hiring a web designer at Elance.com or vWorker.com to help you set up your opt-in page on the Internet. (See Figure below)
FIGURE Regarding the design of your opt-in page (how it looks), I recommend visiting various Internet marketers’ opt-in pages and modelling the design.
4. Drive traffic to your page. There are hundreds of ways to drive traffic to your opt-in page, including Twitter, YouTube, Fiverr.com, eBay, Amazon, ClickBank affiliates, Facebook groups, Facebook pages, Facebook profiles, pay-per-click advertising, SEO, cost-per-action leads, solo ads, banner advertising (media buying), joint ventures/ad swaps, outsourcers, and so on.
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