First impressions can go a long way.
E-mail marketing is no exception. When you’re sending an e-mail or offering
content to your list, always be aware of what you say and how you say it. Always
keep these tips in mind when working on an e-mail campaign:
- The first paragraph needs to be a
single sentence. That first sentence needs to make the whole point. The body
must clearly state a benefit for clicking the link.
- People buy from people they know,
like, and trust. Demonstrate credibility, expertise, and value to your
subscribers by sending them interesting and valuable content (free reports,
videos, interviews, webinars, articles) that you have created. Provide
exceptional value.
- The worst sin in marketing is being
boring! Write your e-mails as if you are the star of your own reality TV show;
give glimpses into your personal life. Inject your personality into your
marketing. There’s only one of you—so that’s an instant unique selling
point.
- Make it entertaining, educational, and
inspirational. Educate while taking your prospects through your sales
process.
- Online video is a very powerful tool
to connect emotionally with your subscribers. Send them screenshots of your
YouTube videos and direct them to those videos in your e-mail.
- To get more clicks per e-mail, always
include three links: in the introduction, in the body of your e-mail, and in the
close or postscript. Having three links will double your response compared to having just one link
(this means twice as many clicks, and twice as much traffic!).
- To make more money, send more e-mails. E-mail your list every single day. . .as long as you can give them value and something interesting.
At the very minimum, send an e-mail
once per week.
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