First impressions can go a long way. E-mail marketing is no exception. When you’re sending an e-mail or offering content to your list, always be aware of what you say and how you say it. Always keep these tips in mind when working on an e-mail campaign:
- The first paragraph needs to be a single sentence. That first sentence needs to make the whole point. The body must clearly state a benefit for clicking the link.
- People buy from people they know, like, and trust. Demonstrate credibility, expertise, and value to your subscribers by sending them interesting and valuable content (free reports, videos, interviews, webinars, articles) that you have created. Provide exceptional value.
- The worst sin in marketing is being boring! Write your e-mails as if you are the star of your own reality TV show; give glimpses into your personal life. Inject your personality into your marketing. There’s only one of you—so that’s an instant unique selling point.
- Make it entertaining, educational, and inspirational. Educate while taking your prospects through your sales process.
- Online video is a very powerful tool to connect emotionally with your subscribers. Send them screenshots of your YouTube videos and direct them to those videos in your e-mail.
- To get more clicks per e-mail, always include three links: in the introduction, in the body of your e-mail, and in the close or postscript. Having three links will double your response compared to having just one link (this means twice as many clicks, and twice as much traffic!).
- To make more money, send more e-mails. E-mail your list every single day. . .as long as you can give them value and something interesting.
At the very minimum, send an e-mail once per week.
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