It’s pretty simple to do this. Start with creating a good course or outline of the things you want to cover in your course. When done, don’t finalize it yet. Have someone else run through them, preferably someone who isn’t familiar with your course topic. That way, you get feedback on whether or not it’s clear, understandable or too technical. Someone who is interested in the topic of your course and knows little to nothing about it will always be the perfect tester. If they have learned a considerable amount from your course and found it very comprehensible and instructive, then congratulations because your course is a quality one!
Then, make a video of yourself going through the whole course and have other people view it first so you can get objective feedback on whether or not it’s clear and understandable. More than just the contents of the course, you’ll also have to present them in a way that your enrollees can understand. After all, they expect to learn from your course and as such, you should give them their money’s worth.
When you get enough good feedback about it, it’s time to shoot the final video for your course. Don’t scrimp on quality here. Invest in professional audio and video production if shooting and editing videos isn’t your skill and concentrate on what you do best — delivering your course. You don’t want to end up half-doing two things. It’s better to commit fully to one part of the work and see it through to quality, and just leave the other part to a pro.
Don’t forget that you can make your course available for free! This is certainly something to consider with small-time projects as you begin building your reputation. Feedback is almost as important as the income itself. The relationship between positive feedback and increased revenue, is not a mere correlation, it is a guarantee.
If you are not in a rush and are able to take your sweet time building up this business, then you might want to make your first course, or a couple thereof, free. This way you minimize your risk of developing a bad reputation for being someone who seeks money for low-quality content.
At this point, it’s pretty much assumed that you already have an account with Udemy. If not, go ahead and register. For more information about it, go directly to their site and check out their requirements and policies. I’m sure you read the Terms of Use Agreements whenever you set up an account anywhere on the Internet, but make sure you do the same here. After all, you are trying to make money on Udemy, so it helps to be well aware and informed about the ins and outs of the website.
When you already have an account, it’s time to upload your course. But it doesn’t end there, it’s best to promote it outside of Udemy too. Marketing your course within the site will be easy in Udemy’s case.
There are personalized promotion programs in place already, so you will not have to get involved in that. This provides a lot of room for you to focus on outside promotion, to an even wider range of people. You can promote it on social media and search engine optimization, among others. With social media in particular, you can either post it on your personal account — asking your friends to “share” the post — or use Facebook’s paid advertisements.
If you already have an email list built up, you can also promote it there, assuming that it’s consistent with the particular niche on which the list was built on. Imagine if your course was on a particular skill related to the niche your email list is built upon. This would mean that on top of the other content or products you are marketing through that list, you can now promote your course, which may be teaching students to do that which you do within the niche your subscribers care about. How awesome would that be?
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