What exactly is outsourcing? Outsourcing
means hiring someone to complete your web design projects for you. It means
leveraging your time. It also means your costs will be reduced, you can handle
a much heavier work load, and you have access to a very broad range of skills.
If you want to take your web design
business to a six figure yearly income, you will need to outsource. The beauty
of outsourcing is that you don't even need to be a good web designer. All you
need is to set up your website and business, and to find clients. You can have
someone else do the actual work, while you work on marketing and branding to get
more and more clients, and in turn more and more money.
There are two ways to approach this. If
you love web design, you can be an active web designer and work alongside your
outsourced employees as you manage the business.
Alternatively, you can be an active
business person, oversee your web design business, and focus solely on making
sure it grows every year.
One of the key things to keep in mind is
leveraging. What this means is not just creating a system that will make each of
your projects profitable, but also a system that will allow you to complete the
maximum number of projects in a given time.
You will need to find quality,
trustworthy web developers who you will outsource your work to. So the million
dollar question is where do you find such talent? There are several freelancing
websites that can be recommended:
You will be using these outsourcing
partners as an employer to find great talent to outsource work to. All you need
to do is post a project with your requirements and people with the
qualifications you require make bids on your project.
It is critical to make sure you hire
quality people - study their portfolio closely and ask for enough samples. Make
sure there isn’t a big time difference that will prevent proper communication.
Give preference to developers who are on instant messengers as opposed to those
that only use email.
When you outsource, you have access to a
much wider set of skills. It is nearly impossible for one person to be an expert
in every single skill your client might need. You may be great at Photoshop, but
poor at Javascript. You may be a great designer, but you don't know PHP.
This is
where outsourcing comes into play: you can do the part that you are great at,
and let others do the rest. Or, you can outsource the whole project to a full
team of programmers and developers and simply make sure it's completed as per
your customer's requirements. Being able to provide everything your client needs
is a key element in running a successful web design business.
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