Aside from who’s handling the logistical
stuff, there are other reasons why Amazon FBA is superior to setting up and
managing your own online store.
First is faster delivery. With Amazon’s
extensive market reach and logistical capabilities, it doesn’t take long for
your stuff to get to your customers. Contrast this with doing the shipping
yourself.
Not only will this help to better satisfy your customers, but fast
shipping also expands the array of products you can sell. Time-sensitive goods
which may expire, or otherwise suffer due to prolonged shipping processes, are
one such example. Quick shipments, with a guarantee of such an enormous
enterprise, are an advantage hardly earned when you’re out there by
yourself.
Second, FBA gives your products
significantly more exposure than if you’d promote it on your own. It’s because
Amazon is the biggest online retailer in the world — even bigger than most other
physical retailers! By having your products on Amazon FBA, you enjoy much higher
visibility and potentially, significantly more sales than if you’d do it in your
own online store. Of course, complete independence may have an appeal, but
setting up shop and making a name for yourself may take years upon years of hard
work and commitment. Apart from being exhausting, the risks and possibilities of
failure if you’re going it alone are substantially higher. Seeing as you are
reading a book on passive income, you probably aren’t very enthusiastic about
the whole prospect of putting years of work into a venture that may not even pay
itself off.
Third, making your products available on
Amazon’s FBA allows your customers to avail of its free shipping within 2 days
and other similar delivery options. Again, this is a logistical advantage you
can leverage to sell more of your products efficiently. Furthermore, this and
other advantages offered to customers on Amazon are one of the reasons that this
platform enjoys such a wide consumer base throughout the globe.
This is exactly
how this universally beneficial system operates in a way that provides all
parties their slice of the cake.
Lastly, FBA gives you — as an online
seller — much needed credibility because simply put, Amazon is one of the most
trusted brands in the world.
Can you imagine how beneficial it is to piggyback
on the reputation of one such as Amazon? Lovely, isn’t it? This brings us back
to the subject of making a name for yourself as an online retailer, as this step
of the way is pretty much not an issue on FBA.
Naturally, you still want you get
positive feedback and ensure a satisfied customer base, but the degree in which
FBA facilitates this process for you is truly invaluable.
Should any issues
arise after the shipment, Amazon’s highly professional staff will handle their
end in customer services and any potential complaints or misgivings.
As far as
buyers are concerned, they are dealing primarily with Amazon, while you come
into play as a third party that offers the products, and is vouched for by the
renowned Amazon Company.
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