Now that you’ve successfully set up your affiliate marketing program, it’s time to make it grow and earn more income. Here are a couple of ways you can do that.
Watch and Learn
You can quickly and easily grow as an affiliate marketer by learning from others who have already succeeded at it. If you don’t personally know any experienced affiliate marketer, have no fear. There are many online forums and communities you can join for free, from which you can learn a lot of things about growing your business. Often times, you can also obtain valuable resources from such groups for free. Some of the best groups to join are Warrior Forum, ABestWeb and Digital Point. More than just resources and advice, you get opportunities to establish connections with other affiliate marketers. How cool is that, huh?
The opposite side of the learning coin, studying the ways and reasons that others failed, is equally important. Success comes through a mixture of two inseparable pillars of wisdom — knowing what to do and what not to do. So while you are taking insights from successful affiliate marketers, look up the stories of failure as well. I’m not going to scare you and say that there are plenty, because there probably aren’t, but there are surely a few, and you need to learn as much as you can from them.
Believe it or not, the tales of other people’s failure are even motivational at times, depending on how you look at it. Either way, you must be armed with information and know the experience of both sides of the spectrum if you want to maximize your chances of triumph.
Establish Relationships
Speaking of connections, relationships are key to any successful affiliate marketing program. While passive in nature, you’ll need to put in a great amount of work and patience before you start making significant money from affiliate marketing. While your affiliate marketing program drives the necessary traffic to your website, it’s you who’s responsible for creating strong relationships with your merchant partners, which is key to getting favorable terms and conditions. You’ll also need to continue developing relationships with other merchant partners in order to diversify your products and services, which is another key to continuously enjoying good affiliate marketing success and profits.
As your affiliate marketing business continues to grow, the deals, commissions, and various other perks will continue to improve and bring in more income. Keep maintaining and consolidating your relationships and partnerships, you never know what new opportunities could arise and take your endeavor even further.
Targeted Traffic
More than just directing people to your blog or website, you’ll need to direct the right kinds of people to them. Who are these? They’re people who may be considered potential customers — people who are interested enough to consider clicking on your merchant partners’ links on your site — and may actually buy the product or service offered.
All the traffic or clicks in the world won’t amount to much if you don’t attract a specific group of people, who are likely to be interested and ultimately buy the marketed products. Once this train starts rolling the way it should, your commissions will do the rest.
There are 4 ways to attract prospects or sales leads:
- Paid Advertising: You’ll need to make use of a highly clickable link, graphics and ad copy. Compared to regular or traditional affiliate marketing programs, this way of attracting prospects (normally using pay-per-click-ads) allows you to earn money even if the prospect doesn’t buy the product or service. Suffice to say that this system will be profitable if your platform enjoys copious amounts of traffic, but may prove inefficient with smaller bases. If your particular website or blog isn’t quite there yet, it may be better to go after hard commissions at first.
- Free Advertising: You can do this by advertisements and links on websites that are generally free such as US Free Ads and Craigslist. You and the website earn money whenever someone clicks on your advertisement or link. Although it is not the most lucrative solution, it should be a great way to get started and grow your business stronger.
- Article Marketing: The primary way this method works is by aiming for a higher ranking in search engine queries for particular keywords through establishing the marketer as a source that’s highly credible and one that won’t utilize software to spam customers. Websites such as Ezine Articles allow affiliate marketers like you to publish articles that feature a “resource box” that’s unique to you. When other website managers and bloggers share or republish your articles together with the intact resource box, your search engine ranking gradually climbs.
- Email Marketing: Here, you can embed an option for subscribing to email newsletters, updates and what have yous for your website’s visitors. Doing so can help you build up your email list, which will be useful for your affiliate marketing and email marketing campaigns. Later, in a designated chapter, you will see why it is important to take every chance you get and use every available tool to build your email list more easily.
Quality Over Quantity
While it’s good for your affiliate marketing business to have a diversified list of merchant partners, overdoing it can be counterproductive. For one, more doesn’t necessarily mean merrier — in terms of income, at least. Experts agree that the real key to successfully pulling off an affiliate marketing campaign is picking the right niche and the best merchant partners, i.e., right products and services. If you’ve got those down pat, it doesn’t matter if you only have one or 2 merchant partners.
More partners, and thus more ads, can also be detrimental because people don’t want to be buried in ads, plain and simple. The audience of your platform will not mind an optimized and evened out amount of adverts coming their way, and they will take the time to give them a look, but don’t take it too far. It wouldn’t be a bad idea to apply an adaptation of The Golden Rule here; putting yourself in their shoes and considering how many ads you would be willing to tolerate on the websites and blogs that you frequent. A few successful and well-paying partners will do the trick just fine, leaving all the parties satisfied and, most importantly, your readers not annoyed and always coming back.
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